Check your Google Business Profile description for length, links and promotional wording. See the first 250 characters as visitors will.
Preview of the first 250 characters
Your business name
From the business
Checks
Paste or type your description to see the checks.
This tool checks common issues against Google’s published guidelines. Google makes the final call when it reviews your profile.
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See our SEO & GEO servicesHow to Use the Google Business Profile Description Checker
- Paste your description. Paste your description into the box. Add your business name if you want it in the preview.
- Watch the counter. Keep the count at 750 characters or fewer.
- Check the preview. See what shows in the first 250 characters, before a visitor taps More.
- Fix the flagged items. Remove links and sales wording, then copy the report if you need it.
What Does the Checker Look For?
- Length: up to 750 characters, with 250 or more recommended.
- First 250 characters: a preview of what shows before More.
- Links: web addresses are flagged because Google does not allow them.
- Promotional wording: sales, discounts, prices and calls to action.
- Phone numbers and emails: these have their own profile fields.
- Formatting: capital letters, emoji, symbols and repeated punctuation.
- Repeated words: a keyword used again and again.
Why Does Your Business Description Matter?
The description tells people and search engines what your business does and where. Only the start shows before a visitor taps More, so lead with your main service and location. Google rejects descriptions that break its guidelines, so check yours before you save it.
Frequently asked questions
How long can a Google Business Profile description be?
Up to 750 characters, including spaces.
How much of the description do people see?
About the first 250 characters show before a visitor taps More, so put the most useful details first.
Can I put my website link in the description?
No. Google does not allow links in the description. Add your website in the website field of your profile.
Can I mention offers or prices?
No. Google wants a description of the business, not sales or pricing. Use Google Posts for offers.
Is this tool free and does it store my text?
Yes, it is free with no account needed. The check runs in your browser and your text is never sent to our server.
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