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Free UTM Builder, UTM Link Generator for Google Analytics

Build a UTM link in seconds. Paste your page URL, pick a channel or fill in the fields, and copy a link that Google Analytics 4 can track. For example, a bakery can tag its newsletter link to see how many orders it brings in.

Quick-fill by channel

The page you want to send traffic to. Must start with https://
Where the traffic comes from.
The marketing channel type.
Your campaign name. Spaces become hyphens and everything is lowercased for you.
Optional. Mostly used for paid search keywords.
Optional. Tells two links in the same campaign apart.

Your UTM link

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How to Use the UTM Builder

  1. Paste the page you want to send people to, starting with https://.
  2. Click a channel button such as Email or Facebook, or type your own source and medium.
  3. Type a campaign name, for example spring-sale. Add a term or content value if you need them.
  4. Click Copy Link and use it in your email, ad or post.

What Are UTM Parameters?

UTM parameters are short tags added to the end of a URL. When someone clicks the link, Google Analytics 4 reads the tags and records where the visit came from.

  • utm_source: the platform that sent the visitor, such as facebook or newsletter.
  • utm_medium: the type of channel, such as social, email or cpc.
  • utm_campaign: the promotion you are measuring, such as spring-sale.
  • utm_term (optional): the paid keyword that triggered the ad.
  • utm_content (optional): tells two links in the same campaign apart, such as header-button and footer-link.

UTM Best Practices

  • Use lowercase: GA4 treats Facebook and facebook as two sources. This tool lowercases everything for you.
  • Fill in source, medium and campaign: Google’s GA4 help says to use all three every time.
  • Use hyphens, not spaces: spaces turn into %20 or + and make reports messy. This tool adds hyphens for you.
  • Keep names consistent: pick your source and medium names once. Switching from newsletter to email mid-year splits your data.
  • Skip UTMs on internal links: they can overwrite the original traffic source in GA4.
  • Shorten long links: use a link shortener before posting a UTM link on social media.

Common UTM Combinations by Channel

  • Email newsletter: utm_source=newsletter, utm_medium=email
  • Facebook post: utm_source=facebook, utm_medium=social
  • Facebook ad: utm_source=facebook, utm_medium=cpc
  • Instagram bio or post: utm_source=instagram, utm_medium=social
  • LinkedIn post: utm_source=linkedin, utm_medium=social
  • Google Ads: utm_source=google, utm_medium=cpc
  • YouTube video: utm_source=youtube, utm_medium=video
  • X (Twitter) post: utm_source=twitter, utm_medium=social
  • TikTok bio or post: utm_source=tiktok, utm_medium=social

Frequently asked questions

How do I make a UTM link?

Paste your page URL into the tool, choose a channel or type a source and medium, and add a campaign name. The finished link appears below the form, ready to copy.

What is a UTM link?

A UTM link is a normal web address with extra tracking text added to the end. When someone clicks it, Google Analytics records the source, medium and campaign you chose.

Which UTM fields are required?

Source, medium and campaign. Google recommends using all three every time. Term and content are optional.

Do UTM parameters affect SEO?

No. Search engines ignore them for ranking. Keep the clean URL as your canonical URL and use the tagged link only in emails, ads and posts.

Should I use UTMs on links inside my own website?

No. They can overwrite the original traffic source in GA4, so a visitor who came from Google looks like they came from your own banner.

Where do I see UTM data in Google Analytics 4?

Go to Reports, then Acquisition, then Traffic acquisition. Change the primary dimension to Session source / medium or Session campaign.

Is the UTM builder free?

Yes. It is free, needs no account and runs in your browser.

Sources

  1. Google Analytics Help, “URL builders: Collect campaign data with custom URLs“, accessed September 2026.

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