Write headlines that get clicked. Type or paste your blog post title, article headline, or content title below to get an instant score out of 100, a breakdown of common, uncommon, emotional, and power words, a headline type tag, and a live preview of how it will look in Google search results.
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- Type or paste your headline into the input field: the score, word breakdown, and Google preview update instantly as you type.
- Check the word type preview: see which words in your headline are common, uncommon, emotional, or power words, each highlighted in a different color.
- Read the feedback list: each item flags a specific strength or issue: length, word count, power words, emotional pull, and formatting.
- Check the Google preview: confirm your headline won’t be truncated in search results (Google typically shows about 60 characters).
- Refine until you score 65+: test a few variations and pick the version with the strongest balance of clarity and pull.
What Makes a High-Scoring Headline?
- 6–12 words, under 60 characters: long enough to be specific, short enough to avoid truncation in search results and social shares.
- A mix of word types: the strongest headlines balance common words (for readability) with uncommon words (for specificity), plus at least one emotional and one power word.
- Power words: words like “proven”, “ultimate”, “secret”, and “essential” signal value and make a promise worth clicking for.
- Emotional words: words like “surprising”, “heartbreaking”, or “incredible” trigger curiosity or feeling, which drives shares as much as clicks.
- A number: list-style headlines (“7 ways to…”, “5 mistakes…”) are specific and easy to scan.
- Front-loaded keywords: put your most important word in the first few words, since mobile screens and skimming readers often only see the start of a title.
- A clear headline type: how-to, listicle, question, or statement. Mixing formats without a clear structure tends to confuse readers and hurt click-through rate.
Common Headline Types
- List / Number: “9 Tools Every Marketer Needs in 2026”: specific, scannable, and one of the highest-performing formats.
- How-To: “How to Write Headlines That Get Clicked”: promises a clear, actionable outcome.
- Question: “Is Your Headline Costing You Clicks?”: creates a curiosity gap the reader wants closed.
- Statement: “Email Marketing Is Still the Highest-ROI Channel”: works well for thought leadership and opinion content.
Frequently asked questions
What is a good headline score?
A score of 65 or above is good. 80 or above is excellent. Scores below 45 usually mean the headline is too generic, too long, or missing power and emotional words.
Does a high score guarantee more clicks?
No score can guarantee performance, click-through rate also depends on your audience, platform, and how well the headline matches search intent. A high score means your headline follows patterns that are statistically associated with stronger engagement. Always test variations with real readers when possible.
What are “power words” and “emotional words”?
Power words are persuasive, value-signaling terms like “proven”, “ultimate”, or “secret” that make a headline feel worth clicking. Emotional words like “shocking”, “heartwarming”, or “incredible” trigger a feeling or curiosity gap, which is one of the strongest drivers of clicks and shares.
Should every headline have a number in it?
No, numbers work especially well for listicles and roundups, but how-to guides, questions, and statement headlines can perform just as well without one. Use whichever format fits the content best.
Is this tool free?
Yes, completely free with no account required. All analysis happens in your browser, your headline is never sent to any server.
Related free tools
- Email Subject Line Tester: Score your subject line out of 100 for length, spam words and emoji use, with mobile and desktop inbox previews.
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- Google SERP Preview Tool: See how your title, description and URL will look in Google on desktop and mobile. Enter a live URL to fetch the page data.
- Readability Score Checker: Check how easy your writing is to read with Flesch Reading Ease, Flesch-Kincaid grade level and Gunning Fog scores.
- See all free tools for marketers