Paste the HTML source of any page, blog post, or content snippet and this tool will instantly extract every link, classify each anchor by type, exact match, partial match, branded, naked URL, or generic, and show you your anchor text distribution with actionable SEO recommendations. No sign-up, no data sent to any server. Everything runs in your browser.

Paste HTML to Analyse

<button id="atAnalyseBtn" class="at-btn">Analyse Anchor Text</button>
<button id="atClearBtn" class="at-clear-btn">Clear</button></div><p style="font-size:12px;color:#888;margin-top:10px;">
Tip: In Chrome, right-click the page → View Page Source → Ctrl+A → Ctrl+C, then paste here.
Press <kbd>Ctrl+Enter</kbd> to analyse quickly.</p></div><div id="atResults"><div class="at-empty">
<span class="at-empty-icon">🔗</span>
Paste HTML above and click Analyse to see your anchor text distribution.</div></div></div><div id="atToast" class="at-toast"></div></div><div class="miin-service-box" style="box-sizing:border-box;background:#fffbe6;border-left:4px solid #ffce00;border-radius:0 8px 8px 0;padding:18px 22px;margin:32px 0;"><p style="margin:0 0 6px;font-weight:700;color:#1c1a1a;">Want more people to find your site?</p><p style="margin:0 0 12px;color:#1c1a1a;">MiinDigital helps small businesses rank on Google and get cited in AI answers from ChatGPT, Perplexity and Google AI Overviews.</p><a href="https://miindigital.com/seo-geo-services-rank-on-google-get-cited-by-ai/" style="display:inline-block;background:#ffce00;color:#1c1a1a;font-weight:700;padding:10px 18px;border-radius:8px;text-decoration:none;">See our SEO & GEO services</a></div><h2 class="wp-block-heading">How to Use the Anchor Text Analyzer</h2><ol class="wp-block-list"><li><strong>Get your HTML source.</strong> Open any page in Chrome, right-click, choose <em>View Page Source</em>, select all (Ctrl+A), and copy (Ctrl+C). You can also paste a smaller HTML snippet: a blog post body, a navigation block, or a footer.</li><li><strong>Paste into the tool.</strong> Click the text area and paste your HTML. The tool processes the full <code><a></code> tag structure, including href attributes and anchor text.</li><li><strong>Click Analyse Anchor Text.</strong> Results appear on the right instantly: total links, unique anchors, diversity score, a visual distribution by type, and the full link table.</li><li><strong>Read the recommendations.</strong> The yellow panel flags issues such as over-optimised exact-match anchors, too many generic anchors like “click here”, or bare URLs used as anchor text.</li><li><strong>Fix and repeat.</strong> Edit your content, re-paste the updated HTML, and re-analyse until your distribution looks healthy.</li></ol><h2 class="wp-block-heading">What Is Anchor Text and Why Does It Matter for SEO?</h2><p class="wp-block-paragraph">Anchor text is the clickable, visible text of a link: the words inside the <a> tag. It tells readers and search engines what the linked page is about. Google’s <a href="https://developers.google.com/search/docs/crawling-indexing/links-crawlable" target="_blank" rel="noopener">link best practices</a> ask for anchor text that is descriptive, reasonably concise and relevant, and warn against generic text like “click here” and against stuffing keywords into links. It matters for internal links between your own pages and for backlinks from other sites.</p><p class="wp-block-paragraph">The five anchor text types detected by this tool:</p><ul class="wp-block-list"><li><strong>Exact Match</strong>: The anchor text is precisely a target keyword phrase (e.g., “content marketing strategy”). Effective for relevance signals but can look manipulative if overused.</li><li><strong>Partial Match</strong>: The anchor text contains a keyword alongside other words (e.g., “our guide to content marketing”). More natural and preferred for most links.</li><li><strong>Branded</strong>: uses a brand name (for example “MiinDigital” or “Nike”). Natural and low-risk, because most people link to a business by its name.</li><li><strong>Naked URL</strong>: The raw URL is used as anchor text (e.g., “https://miindigital.com”). Common in citations and directories but adds no descriptive value.</li><li><strong>Generic</strong>: Vague call-to-action phrases like “click here”, “read more”, or “visit”. Provide no topical context to search engines and should be minimised.</li></ul><div class="mnd-faq"><h2 class="mnd-faq-title">Frequently asked questions</h2>
<details><summary><span>What is the ideal anchor text distribution for SEO?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>There’s no official ratio, and Google doesn’t publish one. Natural link profiles tend to be led by branded and partial-match anchors, with exact-match anchors in the minority. Google’s spam policies treat links built to manipulate rankings as link spam, so a profile full of exact-match anchors is a risk. Use the tool to spot anchors that look forced.</p></details>
<details><summary><span>Does this tool analyse backlinks from other sites?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>No, this tool analyses the HTML you paste into it. It works on the links within the page source itself.
For a full external backlink anchor text audit, you would need a tool like Ahrefs, Semrush, or Google
Search Console. This tool is ideal for auditing your internal linking strategy or checking anchor text
inside a specific piece of content.</p></details>
<details><summary><span>What does “Naked URL” mean?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>A naked URL anchor is when the href URL itself is used as the visible link text, for example,
<em>https://miindigital.com/free-tools-for-marketers/</em> instead of “Free Marketing Tools”.
While acceptable in references and footers, naked URLs do not pass topical relevance signals to
search engines and can look cluttered for users.</p></details>
<details><summary><span>How do I view the HTML source of a page?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>In Chrome or Firefox, right-click anywhere on the page and select <strong>View Page Source</strong>
(or press <kbd>Ctrl+U</kbd> on Windows / <kbd>Cmd+Option+U</kbd> on Mac).
Select all with <kbd>Ctrl+A</kbd>, copy with <kbd>Ctrl+C</kbd>, then paste into the tool.
For a specific section (like a blog post body), you can also right-click an element and choose
<strong>Inspect</strong>, then copy the outer HTML of just that element.</p></details>
<details><summary><span>Does this tool send my data anywhere?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>No. All processing happens entirely in your browser using JavaScript. Your HTML is never uploaded
to any server. You can even use this tool with your browser’s internet connection disabled.</p></details>
<details><summary><span>Why does the tool classify some anchors as “Other”?</span><span class="mnd-faq-icon" aria-hidden="true">+</span></summary><p>The “Other” category catches anchors that are single words with no clear keyword intent, punctuation-only
anchors, emoji-only links, or image links where no alt text is present. Review these individually
as they typically add no SEO value.</p></details></div><style>.mnd-faq{border:1px solid #dfe6e9;border-radius:8px;padding:6px 24px 10px;margin:40px 0 28px;background:#fff;color:#1c1a1a;font-family:inherit;}
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.mnd-faq details p{margin:10px 40px 0 0;line-height:1.7;}</style><div class="mnd-sources"><h2 class="mnd-sources-title">Sources</h2><ol><li>Google Search Central, “<a href="https://developers.google.com/search/docs/crawling-indexing/links-crawlable" target="_blank" rel="noopener">SEO link best practices</a>“, accessed September 2026.</li><li>Google Search Central, “<a href="https://developers.google.com/search/docs/essentials/spam-policies" target="_blank" rel="noopener">Spam policies for Google web search</a>“, accessed September 2026.</li></ol></div><style>.mnd-sources{background:#f4f4f4;border-radius:8px;padding:18px 24px 14px;margin:28px 0;color:#444;font-size:0.88em;line-height:1.6;font-family:inherit;}
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.mnd-sources a{color:#1c1a1a;text-decoration:underline;text-decoration-color:#ffce00;text-decoration-thickness:2px;text-underline-offset:2px;}</style><h2 class="wp-block-heading">Related free tools</h2><ul class="wp-block-list"><li><a href="https://miindigital.com/keyword-density-checker/">Keyword Density Checker</a>: Check keyword density and placement in any text, with suggestions to fix it before you publish.</li><li><a href="https://miindigital.com/meta-tag-generator-tool/">Free Meta Tag Generator</a>: Write meta titles and descriptions at the right length and copy the ready-made tags.</li><li><a href="https://miindigital.com/google-serp-preview-tool/">Google SERP Preview Tool</a>: See how your title, description and URL will look in Google on desktop and mobile. Enter a live URL to fetch the page data.</li><li><a href="https://miindigital.com/schema-markup-generator/">Schema Markup Generator</a>: Create JSON-LD schema for FAQ, Article and WebPage types and paste it into your site.</li><li><a href="https://miindigital.com/free-tools-for-marketers/">See all free tools for marketers</a></li></ul> <script type="application/ld+json">{
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