The conversation around Artificial Intelligence (AI) in marketing has shifted from a hypothetical debate to a pressing strategic reality. In boardrooms and agency huddles across the globe, the question lingers: Will digital marketing become a fully automated, human-less machine? For the Chief Marketing Officer, the Marketing Director, or the forward-thinking business owner, this isn’t just…

The promise of AI in digital marketing is seductive: hyper-efficiency, predictive analytics, and content generation at scale. Tools that promise complete marketing automation are rapidly becoming standard, streamlining campaigns across email, social, and search. However, in the race for efficiency, there’s a danger of losing the very thing that makes marketing effective: authenticity. The line…